Hidden Objection

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MONASH Marketing DictionaryDownload this dictionary
Hidden Objection
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection; Invalid Objection; Stated Objection; Valid Objection.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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