Heterogeneous Shopping Goods

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MONASH Marketing DictionaryDownload this dictionary
Heterogeneous Shopping Goods
shopping goods perceived by consumers as markedly different in quality and attributes; price is consequently less important. See Homogeneous Shopping Goods; Shopping Goods.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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