Halo Effect

The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.Edward L. Thorndike was the first to support the halo effect with empirical research. In a psychology study published in 1920, Thorndike asked commanding officers to rate their soldiers; Thorndike found high cross-correlation between all positive and all negative traits. People seem not to think of other individuals in mixed terms; instead we seem to see each person as roughly good or roughly bad across all categories of measurement.
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the transfer of goodwill from one product in a company's line to another; the attribution, by association, of the qualities of one item to others in the group.

because we like one thing about the person/company/product - we like everthing else; opp. Horns Effect (after the devil you see).

B: (Fisika) efek halo
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