Group Influences

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MONASH Marketing DictionaryDownload this dictionary
Group Influences
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups; Aspirational Reference Groups; Contactual Reference Groups; Membership Reference Groups.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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