Goodwill

n. benevolence, kindliness; ready willingness; intangible assets of a company (including a company's reputation, employee morale, etc.)

Goodwill may refer to:Goodwill Industries, a non-profit organization providing job training and employment services to people with disabilities.Goodwill (business), an individual or a business's ability to exert influence within a group without having to resort to the use of an assetGoodwill (accounting), a line item on balance sheets to account for mergersGood Will (philosophy), is a term referring to making correct decisions in reference to other peopleSocial capital, the goodwill of social groups, in sociology and public healthGoodwill Games, a former international sports competition (1986-2000).Goodwill Hunting, a 1997 Academy Award winning movie starring Ben Affleck and Matt DamonClick-to-donate site, such as The Hunger Site, have been referred to as "Internet Goodwill".
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Noun
1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
(synonym) good will
(hypernym) intangible, intangible asset
(classification) accounting
2. the friendly hope that something will succeed
(synonym) good will
(hypernym) friendliness
3. a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished"
(synonym) grace, good will
(hypernym) good nature

n. goodwill, intangible assets of a company (including a company's reputation, employee morale, etc.)

n. goodwill, benevolence, kindliness; ready willingness; intangible assets of a company (including a company's reputation, employee morale, etc.)