Go Fly was the name of a British
airline, trading as "Go", now merged with
easyJet.In November 1997, British Airways announced that under the project name of Operation Blue Sky, it was to launch its own low cost airline. To be run separately from British Airways as a wholly owned subsidiary, the airline would compete in the European
low-cost market, dominated by
Ryanair, easyJet and
Debonair.
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