Global Brands
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MONASH Marketing Dictionary
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Global Brands
brands sold to world markets with essentially the same promotion.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing Dictionary
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Global Brands
goods which have universal appeal and are marketed in many countries with very little modification to the product or image e.g. Coca- Cola, Mcdonalds, IBM, Microsoft.
Copyright © 2001,
Ray Wright
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