Giambattista Bodoni

Giambattista Bodoni (February 16, 1740 in Saluzzo –  November 29, 1813 in Parma) was an Italian engraver, publisher, printer and typographer of high repute remembered for designing a typeface which is now called Bodoni.Giambattista Bodoni achieved an unprecedented level of technical refinement, allowing him to faithfully reproduce letterforms with very thin "hairlines", standing in sharp contrast to the thicker lines constituting the main stems of the characters. His printing reflected an aesthetic of plain, unadorned style, combined with purity of materials. This style attracted many admirers and imitators, surpassing the popularity of French typographers such as Philippe Grandjean and Pierre Simon Fournier.
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