Geographic Segmentation

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MONASH Marketing DictionaryDownload this dictionary
Geographic Segmentation
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Geographic Segmentation
one of the major ways to segment a market i.e. by, town, district, county, region, country, continent, global trading area.

Copyright © 2001, Ray Wright

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