Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a
brand name.They may be manufactured by less prominent companies, or manufactured on the same
production line as a 'named' brand. Generics brands are usually priced below those products sold by
supermarkets under their own brand (frequently referred to as "
store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product, however the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes.
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