Full-Service Advertising Agency
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MONASH Marketing Dictionary
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Full-Service Advertising Agency
an advertising agency offering a complete range of services including marketing research; media planning; creative design of packaging and advertisements, etc. See
Limited-Service Advertising Agency
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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