Flighting

Flighting is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a hiatus.
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Noun
1. a formation of aircraft in flight
(hypernym) formation
2. an instance of traveling by air; "flying was still an exciting adventure for him"
(synonym) flying
(hypernym) air travel, aviation, air
(hyponym) acrobatics, aerobatics, stunting, stunt flying
3. a stairway (set of steps) between one floor or landing and the next
(synonym) flight of stairs, flight of steps
(hypernym) stairway, staircase, stairs, steps
4. the act of escaping physically; "he made his escape from the mental hospital"; "the canary escaped from its cage"; "his flight was an indication of his guilt"
(synonym) escape
(hypernym) running away
(hyponym) evasion
(derivation) flee, fly, take flight
5. an air force unit smaller than a squadron
(hypernym) air unit
6. passing above and beyond ordinary bounds; "a flight of fancy"; "flights of rhetoric"; "flights of imagination"
(hypernym) creativity, creativeness, creative thinking
7. the path followed by an object moving through space
(synonym) trajectory
(hypernym) mechanical phenomenon
(hyponym) ballistics, ballistic trajectory
8. a flock of flying birds
(hypernym) flock
9. a scheduled trip by plane between designated airports; "I took the noon flight to Chicago"
(hypernym) trip
(hyponym) connecting flight
Verb
1. shoot a bird in flight
(hypernym) shoot, pip
(derivation) flying
2. fly in a flock; "flighting wild geese"
(hypernym) fly, wing
3. decorate with feathers; "fledge an arrow"
(synonym) fledge
(hypernym) decorate, adorn, grace, ornament, embellish, beautify

scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity; Pulsing.