Flanking

n. act of guarding the side of; act of attacking the side of; act of going around the side of

v. be placed at the side of; guard the side of; attack the side of; go around the side of

In military tactics, a flanking maneuver, also called a attack, is an attack on the sides (flanks) of an opposing force. If a flanking maneuver succeeds, the defending force is attacked from two or more directions, which significantly reduces its ability to defend itself. A flank attack thus gives the attacker a psychological advantage, and also permits it to employ enfilade fire on the defending force.
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Noun
1. the side of military or naval formation; "they attacked the enemy's right flank"
(synonym) wing
(hypernym) formation
(classification) military, armed forces, armed services, military machine, war machine
2. a subfigure consisting of a side of something
(hypernym) subfigure
(hyponym) hypotenuse
3. a cut from the fleshy part of an animal's side between the ribs and the leg
(hypernym) cut of beef
(part-meronym) flank steak
4. the side between ribs and hipbone
(hypernym) body part
(part-holonym) quadruped
Verb
1. be located at the sides of something or somebody
(hypernym) lie

manufacturer's attempt to add something new to attract attention to an established product line.