Fixed-Sum-Per-Unit

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MONASH Marketing DictionaryDownload this dictionary
Fixed-Sum-Per-Unit
an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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