Fictitious Pricing

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MONASH Marketing DictionaryDownload this dictionary
Fictitious Pricing
the unethical, possibly illegal, practice of announcing a price reduction (eg. "now $20, formerly $49") when, in fact, there has been no reduction at all.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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