Fast Moving Consumer Goods

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Fast moving consumer goods
Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover  and relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large.
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MONASH Marketing DictionaryDownload this dictionary
Fast Moving Consumer Goods
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing DictionaryDownload this dictionary
FMCG, Fast Moving Consumer Goods
regularly purchased household/food/drink products usually of low value (everything purchased in Tesco).

Copyright © 2001, Ray Wright

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