Family Brand

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MONASH Marketing DictionaryDownload this dictionary
Family Brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods; also referred to as a Blanket Brand. See Corporate Branding; Individual Brand; Corporate Branding; Single Brand Name.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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