A fact sheet is a presentation of
data on any subject in a format emphasizing brevity, key points of interest or concern, a fairly minimalist design aesthetic, and a general desire to convey the most relevant
information in the least amount of space. As such, it is a medium ideally suited to the
post-modern information age, when "
facts" (to the extent they exist) proliferate in ever-increasing numbers while the time available to review and comprehend them diminishes. Fact sheets attempt to solve this problem by condensing information into an easy-to-read, straightforward, portable, and modular form of
knowledge. They often contain lists, statistics, answers to common questions (
FAQs could be considered a form of fact sheet.), and how-to, "do-it-yourself" types of advice. In some cases they may be a summary or abridgement of a longer
document.
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a standard page in a company’s press kit, the fact sheet gives a brief description of the company’s business and area of expertise, the company’s address(es), phone numbers, principals, date of establishment, etc. A well-prepared fact sheet saves the journalist hours of time – and increases the company’s chance of press coverage.
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