Facilitating Channel Institution

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MONASH Marketing DictionaryDownload this dictionary
Facilitating Channel Institution
an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel; the facilitating channel institution does not take title to the goods.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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