Face value

value printed on something; apparent worth or significance

Face value is the value of a coin, stamp or paper money, as printed on the coin, stamp or bill itself by the minting authority. While the face value usually refers to the true value of the coin, stamp or bill in question (as with circulation coins) it can sometimes be largely symbolic, as is often the case with bullion coins. For example, a one troy ounce (31 g) American Gold Eagle bullion coin is worth and sells for about $670 USD at current market prices (as of July 17, 2006) and yet has a face value of only $50 USD.
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Noun
1. the value of a security that is set by the company issuing it; unrelated to market value
(synonym) par value, nominal value
(hypernym) value
2. the apparent worth as opposed to the real worth
(hypernym) semblance, gloss, color, colour

See: Par value