FMCG | English | Dictionary & Translation by Babylon

Fast moving consumer goods

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large.
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MONASH Marketing Dictionary

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FMCG

abbrev. Fast Moving Consumer Goods.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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FMCG, Fast Moving Consumer Goods

regularly purchased household/food/drink products usually of low value (everything purchased in Tesco).

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