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Expressive (Social Style)
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Expressive (Social Style)
one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers; Expressives are characterised by high assertiveness and high responsiveness.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
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