Exclusive Assortment

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MONASH Marketing DictionaryDownload this dictionary
Exclusive Assortment
an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies; Broad Assortment; Deep Assortment; Scrambled Assortment.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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