Evoked Set

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MONASH Marketing DictionaryDownload this dictionary
Evoked Set
brands that a buyer is aware of, and thinks well of, when considering a purchase ; also called the Consideration Set. See Inept Set; Inert Set.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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