Ethnography

n. study and description of different races and cultures (Anthropology)

Ethnography ( ethnos = people and graphein = writing) is the genre of writing that presents varying degrees of qualitative and quantitative descriptions of human social phenomena, based on fieldwork. Ethnography presents the results of a holistic research method founded on the idea that a system's properties cannot necessarily be accurately understood independently of each other. The genre has both formal and historical connections to travel writing and colonial office reports. Several academic traditions, in particular the constructivist and relativist paradigms, employ ethnographic research as a crucial research method. Many cultural anthropologists consider ethnography the essence of the discipline.
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Anthropology /an·thro·pol·o·gy/ the science that treats of human beings and their origins, historical and cultural development, and races. [more]Ethnography - Community and Resources

Noun
1. the branch of anthropology that provides scientific description of individual human societies
(synonym) descriptive anthropology
(hypernym) anthropology

(n.)
That branch of knowledge which has for its subject the characteristics of the human family, developing the details with which ethnology as a comparative science deals; descriptive ethnology. See Ethnology.