Equipment-Based Services
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MONASH Marketing Dictionary
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Equipment-Based Services
Services in which machinery or equipment plays a significant role in delivering; for example, automatic telling machines play a significant role in the delivery of banking services. See
People-Based Services
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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