Empty Nesters

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MONASH Marketing DictionaryDownload this dictionary
Empty Nesters
those in the stage of the family life cycle where the children have all grown up and left home; typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Empty Nesters
people whose children have left or are about to leave the family home; used in market segmentation.

Copyright © 2001, Ray Wright

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