Ecotourism

n. tourism industry that focuses on ecology and conservation of the environment (by conducting trips to the rainforest, African savannas, etc.)

Ecotourism, also known as ecological tourism, is a form of tourism which appeals to the ecologically and socially conscious. Generally speaking, ecotourism focuses on local culture, wilderness adventures, volunteering, personal growth, and learning new ways to live on the planet; typically involving travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Sustainable development needs to social, economic and environmental needs all together to occur.
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Noun
1. tourism to exotic or threatened ecosystems to observe wildlife or to help preserve nature
(hypernym) tourism, touristry

a broad term including; nature tourism, adventure tourism, ethnic tourism, responsible or wilderness-sensitive tourism, low-impact tourism, and sustainable tourism and; scientific, educational, or academic tourism (such as biotourism, archetourism, and geotourism).