EDLP Every-Day-Low-Price

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Raynet Business | Marketing DictionaryDownload this dictionary
EDLP Every-Day-Low-Price
retail pricing strategy in which the product prices are kept consistently low. Creates a no-nonsense image of consistent consumer value, in contrasts with "hot" TPRs (temporary price reductions) and noisier sales gimmicks.

Copyright © 2001, Ray Wright

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