ECR

ECR can stand for East Coast Radio (South Africa), a South Africain radio station (FM 94-95)East Coast Radio (Ireland), an Irish radio stationEast Coast Road, a scenic beachway along the Coromandel coast of IndiaEfficient Consumer Response, a trade and industry body El Camino Real an old Spanish road in CaliforniaElectron cyclotron resonance, a phenomenon in physicsElectronic Combat & Reconnaissance version of the Panavia Tornado aircraftExtended Constructed Response, aka free-response questions in examinationsEuropean Congress of Radiology
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all distribution channel members cooperatively working together (P&G and Tesco) to make cost savings that will benefit the end consumer (see RMD, retail marketing link). It is built on the belief that upstream activities must produce greater value; it includes; EDI, TQM, Cross-docking, ABC, Category management, Efficient replenishment and more.