EA Sports is a brand name used by
Electronic Arts since
1993 to distribute games based on
sports. Formerly a gimmick inside
Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves "EA Sports Network" (EASN) with pictures or endorsements of real commentators such as
John Madden, it soon grew up to become a sub-label on its own, releasing game series such as FIFA, NHL,
Madden NFL, and NASCAR. Most games under this brand are developed by
EA Canada, the studio of Electronic Arts in
Burnaby, British Columbia, as well as at
EA Tiburon in
Maitland, Florida.
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