Differentiated Marketing

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MONASH Marketing DictionaryDownload this dictionary
Differentiated Marketing
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively; a segmented approach to marketing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Differentiated Marketing
a marketing strategy which involves producing different marketing mix offerings to each segment of a particular market.

Copyright © 2001, Ray Wright

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