Dichotomous Question
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MONASH Marketing Dictionary
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Dichotomous Question
a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See
Multichotomous Question
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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