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Desk Research
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Secondary research
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.
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Desk Research
see Secondary Research.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
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Desk Research
research which uses existing sources of information, usually called secondary data.
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