Demographic

adj. pertaining to demography (study of the statistical characteristics of a population)

Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.
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Noun
1. a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
(hypernym) statistic
(classification) statistics
Adjective
1. of or relating to demography; "demographic surveys"
(pertainym) demography, human ecology

information relating to the broad population statistics such as age, sex, income, occupation, education level or marital status as well as movement of people; often used as a basis for segmentation.

demographic /,di:mə'græfik/
tính từ (thuộc) nhân khẩu học
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