Decline Stage

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MONASH Marketing DictionaryDownload this dictionary
Decline Stage
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle; Introductory Stage; Growth Stage; Maturity Stage.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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