Deciders

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decider
n. one who decides


MONASH Marketing DictionaryDownload this dictionary
Deciders
those who actually make the decision in the organisational buying process; the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Dizionario inglese-italiano 1.0.012Download this dictionary
DECIDERS
CHI DECIDE. PARTITE DECISIVE. GARE DECISIVE. CHI DELIBERA

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