Deceptive Pricing

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MONASH Marketing DictionaryDownload this dictionary
Deceptive Pricing
the pricing of goods and services in such a way as to cause a customer to be misled; an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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