Deceptive Packaging

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MONASH Marketing DictionaryDownload this dictionary
Deceptive Packaging
packaging intended to deceive the purchaser; excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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