Death of Salesman
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MONASH Marketing Dictionary
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Death of Salesman
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the "selling concept"; the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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