Dealer Listing

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MONASH Marketing DictionaryDownload this dictionary
Dealer Listing
the namimg in a product advertisement of certain retailers who have stocks; the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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