DAGMAR

For the Russian Empress and mother of Tsar Nicholas II, see Maria Feodorovna (Dagmar of Denmark). Dagmar (November 29, 1921 –  October 9, 2001) was a statuesque, busty blonde personality of the 1950s. She became the first major female star of television, receiving much press coverage during that decade.
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acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.

(defining advertising goals for measured advertising results) -an acronym for one of the hierarchy of effects models for advertising ( Russell Colley was the inventor)(see AIDA model).