Corporate Vertical Marketing System

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MONASH Marketing DictionaryDownload this dictionary
Corporate Vertical Marketing System
a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System; Contractual Vertical Marketing System; Vertical Marketing System.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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