Core Product

A core product are a company's products which are most directly related to their core competencies. These products are then integrated into a variety of end products, either by the company holding the core product or by a second company to which the core product is sold, and the end products are sold to users.
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the intangible benefit or service offered by a product; for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product; Augmented Product.