Code of conduct

A code of conduct is a set of rules outlining the responsibilities of or proper practices for an individual or organization. Related concepts include ethical codes and honor codes.
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Noun
1. a set of conventional principles and expectations that are considered binding on any person who is a member of a particular group
(synonym) code of behavior
(hypernym) convention, normal, pattern, rule, formula
(hyponym) courtly love

all professional organisations should have a code of conduct that details the rights and responsibilities of those involved with marketing products and services.