The coat of arms of the
BBC was adopted in March
1927 to represent the purpose and values of the corporation. While the
coat of arms is now in relative obscurity — it does not appear on BBC programmes, literature, etc. — this was not always the case. From
1993 to
1999 a computer generated 3-D glass sculpture appeared prominently at the beginning and end of
BBC News broadcasts (see picture), as part of a "virtual studio".
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