Closed Promotion

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MONASH Marketing DictionaryDownload this dictionary
Closed Promotion
a sales promotion which is available only to a specific, high-potential target; for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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