Citizen Action Public
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MONASH Marketing Dictionary
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Citizen Action Public
one of the several types of public which may influence an organisation's decision-making; a group within a community which may exert pressure on an organisation to act in a certain way; pressure groups. See
Pressure Group
;
Publics
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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