Cinepak

n. (Computers) compressor/decompressor technology that can reduce computer video files to approximately 1/25 or their original size (developed by SuperMac, Inc.)

Cinepak is a video codec developed by SuperMatch, a division of SuperMac Technologies, and released in 1992 as part of Apple Computer's Quicktime video suite. It was designed to encode 320x240 resolution video at 1x (150 kbyte/s) CD-ROM transfer rates. The codec was ported to the Windows platform in 1993. It was also used on first-generation and some second-generation CD-ROM game consoles, such as the Atari Jaguar CD, Sega CD, Sega Saturn, and 3DO.
See more at Wikipedia.org...