Change agent
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Change agent
A change agent, or agent of change, is someone who intentionally or indirectly causes or accelerates
social
,
cultural
, or
behavioral
change. Because of their importance, change agents are the object of scientific research.
Captology
, developed at the
Stanford Persuasive Technology Lab
, for instance, systematically studies how
interactive computing
products can be used to influence the mind.
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This article uses material from
Wikipedia
®
and is licensed under the
GNU Free Documentation License
Raynet Business | Marketing Dictionary
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Change Agent
groups or individuals who use their skills and relationships to lead and implement change in an organization.
Copyright © 2001,
Ray Wright
ISO Dictionary
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Change agent
An individual from within or outside an organization who facilitates change within the organization. May or may not be the initiator of the change effort.
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